Sprimont Health – Brand by Boudica

SPRIMONT HEALTH.

WHAT WE DID TOGETHER
Brand strategy
Brand voice
Messaging and copywriting
Brand identity and design guidelines
Brand application and materials
Social media assets
Website

Sprimont Health is supporting women across Florida and the US through their health journey, helping them gain control as they navigate complex and broken systems. Operating as the bridging gap between the healthcare system and patients, they offer compassionate guidance and advocacy.

It’s needed now more than ever.

Working with the Founder Louise Sprimont, we created a vibrant, professional and beautiful brand ready for launch that spoke across her audience base from patients, to partners, to healthcare providers and practitioners.

THE CHALLENGE:

Simplifying the complex

The US healthcare system is notoriously complex and calls for equally complex and nuanced solutions. Many women operate in survival-mode, especially when it comes to their health. The challenge was in reconciling these two needs, and to create a brand story and position with clarity, confidence and warmth that conveyed professionalism, credibility and heart from the beginning.

Like many new brand launches from founders with extensive experience, it needed to demonstrate and communicate the breadth and diversity of expertise the founder, Louise Sprimont, brings to the work and has accumulated over the years in the industry. This was not starting from a standing start.

We wanted Louise to launch with a compassionate, holistic and credible identity and message – whilst being bold enough to stand out, and demanding to be seen.

The Research:

Layered. Adaptable. Individual.

We started with the founder, her closest past healthcare colleagues, healthcare practitioners and one of her clients, meeting with them to discuss the broader industry status and inner workings, and Louise as an individual. This allowed us to get a full picture of the need and what Louise is uniquely bringing to solve the issues.

Louise’s heart, warmth and genuine drive to support women through their health journey sits at the core of the brand – with her own experiences resulting in the business she wanted to create. And she is not alone. We learned of the void in awareness, service levels and support between the patient and the system, which only exacerbates women’s position (often as primary caregiver across the family and generations) of overwhelm and exhaustion. And each case is highly personal, contextual and nuanced. We deeply understood the need to be layered, adaptable and communicate the journey of the individual – far from a cookie-cutter approach!

“This brand called for beauty, calmness and softness to counterbalance the stresses the healthcare system presents. We wanted to create a space where overwhelmed women could feel a sense of home, being nurtured and cared for, whilst upholding the credibility, vast expertise and Louise’s deep understanding of this very complex system.”

Lauren Jones, Brand by Boudica

THE STRATEGY:

Connecting the dots

The positioning and purpose of Sprimont Health was immediately clear – to operate as the bridge between patients and the system and the connector of the dots: everything from preparing questions for consultants, exploring options and alternatives in treatments, understanding the insurance landscape, much needed support and keeping patients on track to partnering with healthcare providers in being a much-needed resource and additional support in their work.

Each client presents multiple possibilities and solutions, has multiple stakeholders and often sits across multiple further systems. The brand needed to show Louise’s role in being that guide and connector through it all.

The STORY:

Putting women at the heart of the story

The whole offer was centered around women – often with caregiving, organisation and worry falling to them be it for their own health, their family’s or parent’s health. The offer needed to be clear, streamlined and easy to grasp, to know they had a solution to their situation and someone to share the load.

This resulted in keeping the engagement, methods and offers simple, no more than 3 explainers at a time, with clear ways to get support and outcomes explained plainly.

Our goal was to create an identity that equally bridged the patients and healthcare system, and so Louise’s own story (having experienced her own health issues, her daughter and aging parents) played an important role in building rapport and connection with audiences. Combined with her history in the healthcare system, it enabled us to bring comfort and empathy through the voice and messaging.

“When the guidelines came, I couldn’t even believe this was my company. I felt like you captured things that I didn’t even know needed to be captured – it was so thorough and beautiful. Honestly, it exceeded my expectations – it shocked me! ”

Louise Sprimont, Founder, Sprimont Health

THE IDENTITY:

The connector

Anchored in the idea of connecting the patient not only to the right care, expertise and support, but also to themselves, their wellbeing and happiness. This was the golden thread that ran throughout the project and became the core identity platform.

Curved forms that organically connect soft shapes communicated this connector theme, whilst the blended hues and gradients reflect the changing nature of their journey. All grounded in a vibrant, strong blue that contrasts the orange pops. The font is round and friendly, and playing with weights allows to bring literal weight to the message where needed. Imagery centres women of all ages and stages – mothers, mid-life, children of aging parents.

With the voice, we added a depth and warmth whilst keeping just the right amount of honesty to the situation they find themselves in. The aim was to lean into positive action and support over blame and focus on the state of the system. It’s conversational, accessible and easy to grasp – an invitation to reach out for the support that’s so hard to ask for.

The impact:

Launch with confidence, purpose and structure

Taking a vision and dream and making it a reality is difficult. Louise came to us for support similar to the women coming to her – facing the unknown and not knowing where to start. Partnering with Louise was a delight, a real collaboration to build her vision. A large piece of the work, and something we are proud of, is equipping our clients with the structure, tools and organisation they need to hit the ground running.

For Louise, it has also articulated and solidified her purpose and narrative, giving her not only the cohesive tools and assets to communicate consistently and beautifully, but also the language and offers full of value and understanding. There’s a levity and beauty that is appreciated by Louise in a space that is often clinical and cold. We can’t wait to see this brand serve women across Florida and beyond, transforming their healthcare journey and experience.

“It’s set me up for launching with purpose, and also structure that I didn’t have. I’m so grateful.”