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brand strategy
Brand Strategy Basics
Time to go back to basics.Time to bust some myths.Time to outline exactly what brand strategy is. And, importantly – what it means to you – as leaders. Busting the myths:X It’s not…
brand management – brand strategy – Business – creative business
The Rise of Female Founders
THE RISE OF FEMALE FOUNDERS: EMPOWERING CHANGE AND RESHAPING BRANDS We are witnessing a remarkable transformation in the organisational landscape, as a surge of female founders has emerged, bringing…
Uncategorized
The changemakers mindset
I found this little gem whilst I was having a clear out in my studio – nothing beats a lick of paint and a decluttering. 10 years ago I was studying for my masters degree in brand strategy. For…
brand strategy – creative business
Origins of branding: dispelling the capitalist view
Recently I was confronted by the perception brand was the ultimate “capitalist construct, out to get one person to buy sh*t off someone instead of someone else.”Deep breath.I get it.But I…
brand strategy – Design
What makes a great logo?
A logo.Seen to be the shining beacon in branding, and first thing we think of when we think of it.But what is the role of a logo? What makes a great logo? How should you approach your logo design…
brand strategy – creative business – Design
Is brand and design all “fluff and nonsense”?
I remember a time many moons ago being told that brand and design (and indeed my career choice) was, and I quote, “money for old rope”. It stung.A lot. This was a person working in social…
brand management – brand strategy – Design
Design is change
Never too far from a good brand and design book, I was going through Marty Neumeier’s The Designful Company and saw this statement: Change is power. Design is change. Whilst some of us…
brand strategy – creative business – Design
Let’s talk rust
This weekend, I spend many hours doing what I love to do – pottering around the house, renovating and building stuff. My project (well, one of) this time was to restore a pair of 1950’s…
brand strategy
Revenue Follows Resonance
I was recently speaking with some fellow brand geeks about all the things and I said that there are two types of business builders – 1. Those building a business, and 2. Those building a brand.
brand strategy
Inspiration from Rick Rubin
These past few months has meant a lot of travelling for work. What comes with that apart from more stamps in the passport, it static time. On a plane. On a train. In a wait room. In a car. Wherever.
brand strategy
The importance of finding your flock.
Several years ago, I was sitting in my little flat in Surrey, feeling quite out of place. Dr Sharon Blackie writes about this in her book If Women Rose Rooted “my feet literally felt like they…
brand strategy
Grieving is part of the growing process
Grieving is part of the growing process. The art of letting go, grieving what’s been and allowing space for what’s to come is not the easiest. I’ve talked a lot about this lately – the…
