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brand strategy – creative business – Design
Let’s talk rust
This weekend, I spend many hours doing what I love to do – pottering around the house, renovating and building stuff. My project (well, one of) this time was to restore a pair of 1950’s…
brand strategy
Revenue Follows Resonance
I was recently speaking with some fellow brand geeks about all the things and I said that there are two types of business builders – 1. Those building a business, and 2. Those building a brand.
brand strategy
Inspiration from Rick Rubin
These past few months has meant a lot of travelling for work. What comes with that apart from more stamps in the passport, it static time. On a plane. On a train. In a wait room. In a car. Wherever.
brand strategy
The importance of finding your flock.
Several years ago, I was sitting in my little flat in Surrey, feeling quite out of place. Dr Sharon Blackie writes about this in her book If Women Rose Rooted “my feet literally felt like they…
brand strategy
Grieving is part of the growing process
Grieving is part of the growing process. The art of letting go, grieving what’s been and allowing space for what’s to come is not the easiest. I’ve talked a lot about this lately – the…
brand strategy
Different or Great – Which is best?
Different or Great – Which is best? Let’s consider walking down your average high street / main street. What do you see? If it’s anything like my town, it’s not short of a…
brand strategy
Scream at your audience.
What happened to all that hard work, that value, those insights?? Not much it turns out. The reason you maybe struggling to get through to anyone is that you’re so busy putting stuff out,…
brand strategy
Jargon busting and Beyonce.
Creativity vs innovation vs disruption vs authenticity Am I the only one that gets jargon fatigue? *flash warning* – this is an (my) opinion piece and comes from my own experience – I’m…
brand strategy
The power of saying no
The power of saying no How many times in a day do you say yes? How often do you say no? Think about it – as a woman, mother, wife, leader. Think about WHAT we say yes to and no to. Are there…
brand strategy
Modernist principles in brand thinking.
What many of you might not know about me is I actually started out as a furniture and product designer-maker – I was that student always covered in saw dust, oil smears and mucky overalls. I…
brand strategy
Habitat: Putting values into action.
My mother and father moved house recently. The inevitable clearing of all their kids crap from the loft ensued… and I had a lot of crap stored up there… It was a mix of nostalgic trips through the…
brand strategy
You’ve gotta go there to come back…
OK – so I know this album came out in 2003. And I listened to it then. A LOT. But I’ve only JUST had a realisation about the title of this great album (no Stereophonics hate messages here,…