BLOG
Business – Food for thought
How do you COVID?
No doubt, these times are tough, challenging, causing a great deal of reflection, evaluation and opportunity to make changes – in life, in our homes, in our work: Monumental shifts, iterative…
creative business – Design
Top tips for a good designer or strategist-client relationship
What makes a good designer/strategist-client relationship? Maybe you’re new to the world of design and brand strategy. Maybe you are about to hire an in-house designer or a freelance brand…
brand strategy – Business – creative business – Design
25 things I love about being a brand strategist and designer
Over the past 15 years or so, I’ve been working in the design industry: morphing from a furniture designer, to interiors, to brand experience, to strategy and brand building… I figured now is a…
brand strategy – Business – Design
5 Brand Lessons we can all learn from Jonathan Van Ness
Hands up if you’re in LOVE with Jonathan Van Ness?? It got me thinking about the lessons we can all learn from the King of Grooming when it comes to building your brand: 1. Be authentically you If…
brand strategy – creative business – Design
My brand design process and why it works
Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The Double Diamond. It seemed so simple, so pure and…
brand management – how to
The Power of Series: The Grid – Instagram know-how
THE POWER OF SERIES OF CONTRIBUTOR BLOGS BROUGHT TO YOU BY BOX UNWRAPS: THIS WEEK WE HEAR FROM HOLLIE EVANS OF FLORA FAIRWEATHER.TOP TIPS FOR CREATING BEAUTIFUL STORYTELLING ON YOUR INSTAGRAM GRID.
Design
BOX FEATURED IN *FORBES* How to create a killer company logo that truly reflects your brand
I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business’ identity and what it represents. Specifically how smaller businesses can be more agile,…
creative business
The Power of Series: Global Design
This week, we turn our attention outwards – to the global design community and designing across borders.We hear from integrated designer, James Dutaillis, of Filter Group. Based in Sydney,…
brand management – brand strategy
The Power of Series: Brand Experience
THE POWER OF SERIES OF CONTRIBUTOR BLOGS BROUGHT TO YOU BY BOX UNWRAPS: THIS WEEK WE HEAR FROM SEAN DOYLE OF CLIVE AGENCY.
brand management
7 top tips for effective brand management
So – you’ve gone to all the trouble of defining your brand strategy, built a beautiful branding identity and got your channels to market sorted. You’re out there, doing your thing with a brand…
creative business
The Power of Series: Copywriting that converts
OK, I admit it. I’m no copywriter. I can come up with a great strategy and visualise your business vision, but when it comes to words – they scare me all too often. Cate Butler Ross – a copy and…
brand strategy
How growing a brand is a lot like having an allotment
One day with my knees in the mud: all the items needed to build and grow an allotment are just what you need to build and maintain a brand – metaphorically speaking! Here’s what I mean…