No dream too big, No idea too audacious.
GILL MOAKES
WHAT WE DID TOGETHER
Brand strategy
Brand voice
Messaging and copywriting
Brand identity
Brand guidelines
Brand application and materials
Gill Moakes brings over 30 years of business leadership, coaching,
mentoring and consulting expertise to her ethos – but this is not business as usual.
Gill’s coaching style and methods have grown, deepened and evolved over this lustrous career, and her brand had long been outgrown. Like many business owners, she struggled to really see the wood for the trees, and also OWN what she had built, her story and her impact. That’s where we stepped in.
Together, we created a brand that allowed Gill to find, own and use her most authentic self with confidence and a bit of spice – unapologetically, abundantly and vibrantly; just like Gill and her clients.
THE CHALLENGE:
STEPPING UP AND SPEAKING OUT
Gill will be the first to admit that this was an interesting, challenging and transformative process. Many times, she got in her own way (I say with love and kindness!). This showed something so many female founders – not fully permitting themselves to step into their brilliance, their voice and say what they want. And yet, this was exactly what Gill does for her clients.
Taking Gill on this journey was the biggest challenge – to the raw, unapologetic self that was hiding behind her previous brand that wasn’t reflective of who she is and what she does.
Our goal was to invite, nudge, carry and push Gill to fully own all that she is and wants by supporting her in uncovering and building it with her. This was not easy, but we got there! Gill truly walked the walk with this project, and my god, she’s now reaping the rewards…
The STRATEGY:
This and that
We’ve had the pleasure of knowing Gill for many years – in the capacity of coach, client, friend and collaborator (we are co-founders of Unapologetic Retreats), so we had a great idea of Gill. By undertaking many interviews with other clients, and close friends, and listening to her amazing podcast, we were able to fully understand who she was and what she was about.
At the heart of the strategy lies the concept of the dichotomy of being a female founder – the ‘we are both this and that’, the paradox, the contradictions. This ethos became the core essence of her brand identity, combined with her vibrancy and finding her voice.
She got something to say…
“This project was a real demonstration of the power of letting go, trusting the process and the power of clarity of your own identity. We saw the full brand for Gill many months before she did – it took her a minute to catch up, to be comfortable with saying ‘This is me!’. It was worth the wait and supporting her in stepping into it. Now she’s unstoppable.”
Lauren Jones, Brand by Boudica
THE IDENTITY:
Abundance, joy, growth
The palette is bold and sophisticated. The type clean and soft. The messaging spicy and inviting. The mono gram upper and lowercase. The logo italic and roman.
The identity captures this strategy of being all things – and embracing it.
There’s strength and vibrancy matched with an elegance and sophistication that gives the identity to be whatever it needs to be. All whilst still staying true to Gill.
It’s a visual and verbal demonstration for Gill’s clients to see themselves, to identify with and connect to.
“It isn’t that I wasn’t already capable – it’s now that I KNOW I am because I can see it. I now have a brand where there is no disconnect between who I am, the work I do and the way others see me.”
Gill Moakes, Founder.
The impact:
FINALLY!
This collaboration was challenging and rewarding from both sides, so many lessons!
Gill now has a brand that brings to life who she is authentically and uniquely and showcases the ethos of her work. She now has complete clarity about her business development, what she wants to do and HOW to do it. And this is the gift that will keep on giving.
Through the project, she ignited something dormant – pride and confidence in talking about her coaching (the Moakes Method) business and ethos. And this is exactly what she brings to her clients – it was an honour to be part of her journey to the same.
