Brand By Boudica

GILL MOAKES

No dream too big, no idea too audacious

GILL MOAKES

No dream too big, no idea too audacious

WHAT WE DID TOGETHER

Brand strategy

Brand guidelines

Brand voice

Brand application and materials

Brand identity

Messaging and copywriting

Gill Moakes brings over 30 years of business leadership, coaching, mentoring and consulting expertise to her ethos – but this is not business as usual.

Gill’s coaching style and methods have grown, deepened and evolved over this lustrous career, and her brand had long been outgrown. Like many business owners, she struggled to really see the wood for the trees, and also OWN what she had built, her story and her impact. That’s where we stepped in.

Together, we created a brand that allowed Gill to find, own and use her most authentic self with confidence and a bit of spice – unapologetically, abundantly and vibrantly; just like Gill and her clients.

THE CHALLENGE

Stepping up and speaking out

Gill will be the first to admit that this was an interesting, challenging and transformative process. Many times, she got in her own way (I say with love and kindness!). This showed something so many female founders – not fully permitting themselves to step into their brilliance, their voice and say what they want. And yet, this was exactly what Gill does for her clients. Taking Gill on this journey was the biggest challenge – to the raw, unapologetic self that was hiding behind her previous brand, which wasn’t reflective of who she is and what she does. Our goal was to invite, nudge, carry and push Gill to fully own all that she is and wants by supporting her in uncovering and building it with her. This was not easy, but we got there! Gill truly walked the walk with this project, and my god, she’s now reaping the rewards…

THE CHALLENGE

Stepping up and speaking out

THE STRATEGY

This AND that

We’ve had the pleasure of knowing Gill for many years – in the capacity of coach, client, friend and collaborator (we are co-founders of Unapologetic Retreats), so we had a great idea of Gill. By undertaking many interviews with other clients, close friends, and listening to her amazing podcast, we were able to fully understand who she was and what she was about. At the heart of the strategy lies the concept of the dichotomy of being a female founder – the ‘we are both this and that’, the paradox, the contradictions. This ethos became the essence of her brand identity, combined with her vibrancy and finding her voice. She got something to say…

THE STRATEGY

This AND that

THE IDENTITY

Abundance, joy, growth

The palette is bold and sophisticated. The type is clean and soft. The messaging spicy and inviting. The monogram upper and lowercase. The logo is italic and roman. The identity captures this strategy of being all things – and embracing it. There’s strength and vibrancy matched with an elegance and sophistication that give the identity whatever it needs to be. All whilst still staying true to Gill. It’s a visual and verbal demonstration for Gill’s clients to see themselves, to identify with and connect to.

THE IDENTITY

Abundance, joy, growth

THE IMPACT

Finally!

This collaboration was challenging and rewarding from both sides, so many lessons! Gill now has a brand that brings to life who she is authentically and uniquely and showcases the ethos of her work. She now has complete clarity about her business development, what she wants to do and HOW to do it. And this is the gift that will keep on giving. Through the project, she ignited something dormant – pride and confidence in talking about her coaching (the Moakes Method) business and ethos. And this is exactly what she brings to her clients – it was an honour to be part of her journey to the same.

THE IMPACT

Finally!

“It isn’t that I wasn’t already capable – it’s now that I KNOW I am because I can see it. I now have a brand where there is no disconnect between who I am, the work I do and the way others see me.”

Gill Moakes
Founder

Join the unignorables

Photography by Paul Tait