Financial empowerment for ambitious women.
MICHELLE AB
SERVICES
Brand consultancy
Brand strategy
Brand identity and design
Voice and copy guides
Brand assets – digital, print, social
VISION
MichelleAB has a clear purpose to support and enlighten people on financial emotion, psychology, connection and attachment.
Coaching, community and wealth management are brought together in this unique brand offering that combines the founder’s aesthetic, approach and audience.
SOLUTIONS
A true collaboration and combination of key stakeholders, the founder with the Boudica team – we took on an extensive piece of strategy the team had undertaken and worked to reposition the existing brand to one that could house the concept and vision. The result was an elegant and powerful brand that highlighted the approach, personality and audience.
Michelle Arpin Begina
Founder, MichelleAB
“For anyone thinking of working with Lauren, the investment in Boudica goes far beyond what you might expect.
She give the most treasured thing of all, and the thing money cannot buy – her heart, her full immersion and engagement.
She treated my brand as if it were her own. I’m thrilled she’s a part of my story and brand and can’t take my eyes off of all that she’s created!”
