The Elevate Prize Foundation
Amplifying Good to Inspire Good
Founded by Joseph Deitch in 2019, The Elevate Prize Foundation is a global non-profit that empowers social entrepreneurs and activists by providing them with the resources they need to amplify their impact. We set out to build a brand that The Elevate Prize could grow into and on, and a platform to tell stories of good.
WHAT WE DID TOGETHER
Brand strategy
Brand voice
Brand guidelines
Social media assets and campaigns
Events
Messaging and copywriting
Brand identity and design guidelines
Brand application and materials
Brand consultancy and creative direction
Elevate Academy and education
THE CHALLENGE
Building a Platform that Could Elevate Good
Joe has always believed that by identifying, amplifying, and empowering those who are driving positive change around the world, we can inspire others to do the same.
But to help others be visible, we must first be visible. If The Elevate Prize wanted to help social entrepreneurs and activists grow visibility, it must first have the presence and position as a platform to tell these stories.
Our challenge was to find a unifying narrative that embraced their values, radical diversity and aligned across their sub-offers and internal structures. We then translated this into an experience to resonate with social entrepreneurs and activists from all sorts of backgrounds, ESG target areas, geographies and causes.
THE RESEARCH
The Focus on Visibility
Understanding and creating The Elevate Prize’s ‘Theory of Change’, origin story, and future vision, we knew they were one of a kind. Their goal was to democratise philanthropy by reducing barriers for organisations to get funding and provide resources and support for growth with a lens of visibility and communications.
Aware of the multifaceted nature of social issues, The Elevate Prize didn’t want to just focus on one particular issue. They wanted to amplify good in the most diverse and inclusive way possible, being issue agnostic.
This diversity and openness is the core of their message, with their point of difference being their focus on visibility and communications.
THE STRATEGY:
Both a Foundation and Media Company
The main question we needed to answer was: How can we resonate with a diverse audience and emphasis on storytelling of good? Answering this meant looking beyond positioning The Elevate Prize as a foundation, we needed to embrace the role of a media company—a platform where stories are shared and celebrated in a growing community.
We started by architecting the full offering of the Foundation – With many sub-brands under the larger brand [The Elevate Prize GET LOUD Award, The Elevate Prize Catalyst Award, Amplify Newsletter, Founders Award], we clarified the role and focus for each sub-brand. We identified their core audiences, and outlined the appropriate messaging and visual strategies.