SUPPORTING EARLY CHILDHOOD DEVELOPMENT
ROCKET LEARNING
SERVICES
Brand strategy
Brand voice
Messaging and copywriting
Brand identity and design guidelines
Brand application and materials
Social media assets
Website
VISION
A WORLD WHERE CHILDREN CAN REACH THEIR FULL POTENTIAL.
This incredible organisation is providing high-quality learning access to 40 million children in India. Their aim is for each child to reach their full potential and boost their collective IQ.
They’re addressing this opportunity with policy changes, free, AI-powered WhatsApp solutions, government partners and working in the community with care workers.
SOLUTIONS
Working with the co-founders, Namya Mahajan and Azeez Gupta, and their senior communications team, we developed a robust brand strategy that enabled them to reposition as a tech-forward, impactful and scalable solution.
From the brand foundations – purpose, mission, values, voice – we reimagined their identity and messaging. This was to more closely align with their key stakeholders and audiences, and build the brand of their future. We created a suite of brand assets and the website – with a new architecture, UX, UI and message. The objective being to have clear customer journeys, effective language for each audience and improved storytelling.
All of this came at a time of vast growth for them, reaching more regions of India, more partnerships and adoption of their work.
This is a brand with a lot of heart, fun and incredible impact – you can tell from the results!
Namya Mahajan
Co-Founder, Rocket Learning
“My non-profit, Rocket Learning, was in dire need of a brand refresh after 4.5 years to match our growth as India’s largest early childhood organization, and our ambitions to impact 50MM children in the next 5 years! For me as co-founder, Lauren’s support for our rebrand has meant that finally our brand truly shows the world our values, our impact, and our audacious vision. It’s enabled us, as an organisation, to grow, connect with new partners, and has made our vision come alive to the rest of the world. The brand has impacted so much more than we thought – its clarity and professional outlook has energised the team. We finally have a brand that speaks and shows the world what we’re really about and the impact we are having. Thank you Lauren!”
