SaveLIFE Foundation

SERVICES
Brand Values/EVP Workshop
Voice and Copy Guides
Brand Identity and Design Refresh
Website Redesign and Rewrite

VISION

road crashes claim up to 450 lives in india each day.

This organisation is fighting back.

Award-winning SaveLIFE Foundation has been working in policy making, changing laws and working on the ground with infrastructure and police for over 10 years. They wanted to mark this significant milestone with a messaging, positioning and website overhaul.
This was with a view to place them firmly on the global map and set them up for the next 10 years.

SOLUTIONS
Working with the founder, Piyush Tewari, and his senior communications team, we started with values workshops to validate and refine the values – to feed into a refreshed tone of voice. Comprehensive voice, messaging and copy guides were produced to elevate and tighten their words – giving the team tools to effectively communicate to their audiences, with consistency and professionalism.

We took this work to reimagine the website – a new architecture, UX and new look, and a complete rewrite. The objective being to have clear customer journeys, effective language for each audience and improved storytelling.

All this work coincided with a prestigious award announcement that saw their visibility catapult overnight, with high traffic and enquiries from across the globe.