Working with the founder, Piyush Tewari, and his senior communications team, we started with values workshops to validate and refine the values to feed into a refreshed tone of voice. Comprehensive voice, messaging and copy guides were produced to elevate and tighten their words – giving the team tools to effectively communicate to their audiences, with consistency and professionalism. We took this work to reimagine the website – a new architecture, UX and new look, and a complete rewrite. The objective is to have clear customer journeys, effective language for each audience and improved storytelling. All this work coincided with a prestigious award announcement that saw their visibility catapult overnight, with high traffic and enquiries from across the globe.