Tag: brand

Building a foundation brand that genuinely resonates isn’t about designing a logo and calling it a day. The real question many organisations ask is: How do you create a brand identity that captures...

Brands making the strongest impact today aren’t just selling products – they’re creating experiences that feel authentic from the inside out.  Here’s what’s driving this shift: holistic...

Brand clarity long-stopped being a luxury reserved for global giants or household names. In 2026, it’s the difference between leading a movement and getting lost in the noise. High-impact founders...

Branding in its entirety – the difference between brand and branding. I get asked this sometimes, “what’s the difference?”, but more often than not, I’m faced with the...

Over the years, we have had the pleasure of working with a number of Foundations. Ranging from supporting off-the-beaten-track artists, to visual storytelling for youth organisations, to championing...

Time to go back to basics.Time to bust some myths.Time to outline exactly what brand strategy is. And, importantly – what it means to you – as leaders. Busting the myths:X It’s not...

THE RISE OF FEMALE FOUNDERS: EMPOWERING CHANGE AND RESHAPING BRANDS We are witnessing a remarkable transformation in the organisational landscape, as a surge of female founders has emerged, bringing...

I found this little gem whilst I was having a clear out in my studio – nothing beats a lick of paint and a decluttering. 10 years ago I was studying for my masters degree in brand strategy. For...

I was recently speaking with some fellow brand geeks about all the things and I said that there are two types of business builders - 1. Those building a business, and 2. Those building a brand.

These past few months has meant a lot of travelling for work. What comes with that apart from more stamps in the passport, it static time. On a plane. On a train. In a wait room. In a car. Wherever.

Several years ago, I was sitting in my little flat in Surrey, feeling quite out of place. Dr Sharon Blackie writes about this in her book If Women Rose Rooted “my feet literally felt like they...

Grieving is part of the growing process. The art of letting go, grieving what’s been and allowing space for what’s to come is not the easiest. I’ve talked a lot about this lately – the...