brand strategy
Consider us your brain trust
Jul 9, 2021 - by Lauren Jones
I don’t have to tell you that when it comes to being a business owner, you end up wearing all the hats. And the scarfs, and the accessories. It feels like the entire weight of your business success...
brand strategy
The unspoken rule of purpose-led business branding
Jun 29, 2021 - by Lauren Jones
As a purpose-driven business, there’s an unspoken rule when it comes to branding. Our purpose is our brand. We have a damn good reason why we get up in the morning and that’s our purpose. You...
brand strategy
When coaching meets brand strategy: In conversation with Taylor VerBermoes
Apr 8, 2021 - by Lauren Jones
Such a wonderful chat with Taylor where we explored the intersection of coaching philosophies and brand strategy theories. Enjoy this chat and let us know what you think!
brand strategy
Kill it to grow it
Nov 16, 2020 - by Lauren Jones
Some of you might not know this about me, but I’m a murderer. My victim of choice? House plants. Every six months or so, I just can’t contain my murder tendencies to house plants. The sad...
brand strategy
It’s time to decide.
Oct 5, 2020 - by Lauren Jones
Take a moment, it’s time to decide: What do you want to do with your consulting/coaching business? Right now, you may be bumbling along, a few referrals coming your way, not quite landing your dream...
brand strategy
How having someone kick your ass can be your tipping point for success.
Sep 21, 2020 - by Lauren Jones
Imagine: These world-class coaches and business leaders just don’t magically happen. Because being super clear with who you are, what you’re about, how you want to leave people feeling, your...
brand strategy
Getting to your tipping point for success.
Sep 7, 2020 - by Lauren Jones
A little while ago, I took part in a podcast called THE TIPPING POINT FOR SUCCESS, with my mentor and endless source of inspiration and motivation, Anna Dower. This international group of female...
brand strategy
5 tips for building the brand you’ve always dreamed of
Aug 24, 2020 - by Lauren Jones
How to turn confused messaging, a sh*t-show of unprofessional branding into the brand you’ve always dreamed of. The truth about brand and design is: Your customers are savvy to it, it helps them...
brand strategy
You want clarity? You’ve got it.
Aug 17, 2020 - by Lauren Jones
I don’t need to tell you that you’re ready to build your brand and be ready for the growth you have dreamed of. That’s why you’re here. You know that with a solid brand strategy you...
brand strategy
Two options when building a brand: hard and easy.
Aug 10, 2020 - by Lauren Jones
You want a beautiful, bold brand. You need a brand that speaks to your audience. So, you decide to throw in the towel on being the business owner and CEO and instead, you’re going to become a brand...
brand strategy
How to have your cake and eat it.
Aug 3, 2020 - by Lauren Jones
Because everyone loves cake. You know that saying ‘have your cake and eat it’? It’s always irked me. I’ve seen it in the world of branding people talk about not being able to do it all, have...
brand strategy - creative business - Design
My brand design process and why it works
Jul 30, 2019 - by Lauren Jones
Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The Double Diamond. It seemed so simple, so pure and...
