Tag: brand Strategy

Time to go back to basics.Time to bust some myths.Time to outline exactly what brand strategy is. And, importantly – what it means to you – as leaders. Busting the myths:X It’s not...

THE RISE OF FEMALE FOUNDERS: EMPOWERING CHANGE AND RESHAPING BRANDS We are witnessing a remarkable transformation in the organisational landscape, as a surge of female founders has emerged, bringing...

I found this little gem whilst I was having a clear out in my studio – nothing beats a lick of paint and a decluttering. 10 years ago I was studying for my masters degree in brand strategy. For...

Never too far from a good brand and design book, I was going through Marty Neumeier’s The Designful Company and saw this statement: Change is power. Design is change. Whilst some of us...

This weekend, I spend many hours doing what I love to do – pottering around the house, renovating and building stuff. My project (well, one of) this time was to restore a pair of 1950’s...

I was recently speaking with some fellow brand geeks about all the things and I said that there are two types of business builders - 1. Those building a business, and 2. Those building a brand.

These past few months has meant a lot of travelling for work. What comes with that apart from more stamps in the passport, it static time. On a plane. On a train. In a wait room. In a car. Wherever.

Several years ago, I was sitting in my little flat in Surrey, feeling quite out of place. Dr Sharon Blackie writes about this in her book If Women Rose Rooted “my feet literally felt like they...

Grieving is part of the growing process. The art of letting go, grieving what’s been and allowing space for what’s to come is not the easiest. I’ve talked a lot about this lately – the...

Different or Great – Which is best? Let’s consider walking down your average high street / main street. What do you see? If it’s anything like my town, it’s not short of a...

What happened to all that hard work, that value, those insights?? Not much it turns out. The reason you maybe struggling to get through to anyone is that you’re so busy putting stuff out,...

Creativity vs innovation vs disruption vs authenticity Am I the only one that gets jargon fatigue? *flash warning* – this is an (my) opinion piece and comes from my own experience – I’m...