brand strategy
Why values are so friggin valuable
Aug 24, 2021 - by Lauren Jones
We all have a friend who tells us the story of that horrible date. It starts with Mr. Nice Guy incessantly telling her how much of a ‘nice guy’ he is. And it ends with him being rude to the...
brand strategy
I struggled with this too
Aug 16, 2021 - by Lauren Jones
The first rule to building a thriving brand is investing in the right people and the right resources. In the past, I struggled to invest in myself or my business. I didn’t want to spend large...
brand strategy
Solutions as unique as you.
Aug 9, 2021 - by Lauren Jones
Did you know that not all branding projects look the same? Your business is unique. All businesses are. So the only way to know for sure what your business needs, is to understand where your...
brand strategy
Refresh or rebrand?
Aug 3, 2021 - by Lauren Jones
Did you know that not all branding projects look the same? Your business is unique. All businesses are. So the only way to know for sure what your business needs, is to understand where your...
brand strategy
Consider us your brain trust
Jul 9, 2021 - by Lauren Jones
I don’t have to tell you that when it comes to being a business owner, you end up wearing all the hats. And the scarfs, and the accessories. It feels like the entire weight of your business success...
brand strategy
The unspoken rule of purpose-led business branding
Jun 29, 2021 - by Lauren Jones
As a purpose-driven business, there’s an unspoken rule when it comes to branding. Our purpose is our brand. We have a damn good reason why we get up in the morning and that’s our purpose. You...
brand strategy
When coaching meets brand strategy: In conversation with Taylor VerBermoes
Apr 8, 2021 - by Lauren Jones
Such a wonderful chat with Taylor where we explored the intersection of coaching philosophies and brand strategy theories. Enjoy this chat and let us know what you think!
brand strategy
Kill it to grow it
Nov 16, 2020 - by Lauren Jones
Some of you might not know this about me, but I’m a murderer. My victim of choice? House plants. Every six months or so, I just can’t contain my murder tendencies to house plants. The sad...
brand strategy
It’s time to decide.
Oct 5, 2020 - by Lauren Jones
Take a moment, it’s time to decide: What do you want to do with your consulting/coaching business? Right now, you may be bumbling along, a few referrals coming your way, not quite landing your dream...
brand strategy
How having someone kick your ass can be your tipping point for success.
Sep 21, 2020 - by Lauren Jones
Imagine: These world-class coaches and business leaders just don’t magically happen. Because being super clear with who you are, what you’re about, how you want to leave people feeling, your...
brand strategy
Getting to your tipping point for success.
Sep 7, 2020 - by Lauren Jones
A little while ago, I took part in a podcast called THE TIPPING POINT FOR SUCCESS, with my mentor and endless source of inspiration and motivation, Anna Dower. This international group of female...
brand strategy
5 tips for building the brand you’ve always dreamed of
Aug 24, 2020 - by Lauren Jones
How to turn confused messaging, a sh*t-show of unprofessional branding into the brand you’ve always dreamed of. The truth about brand and design is: Your customers are savvy to it, it helps them...
