Tag: brand Value

I’m one of 4. Growing up, it was fairly organised chaos in our house – my mum constantly on the go looking after us, my brothers ultimately picking on us two (twin) sisters, striving to beat...

I had a client tell me once that branding her business (with me) was better than therapy. Before you start coming at me – I’m not saying DON’T go to therapy. I’m not saying I AM a...

Feeling meh about your brand? Haven’t found the right solutions that fits your needs?  How to get a banging brand that fits you perfectly, fully tailored, and bespoke to your needs. Who...

Why my stubborn streak is a friggin asset for your business. And why we need to reframe creative stubbornness… There have been many times with potential clients the delicate art of negotiation and...

If you’ve ever enquired about working with a branding agency before, chances are you receive a hefty retainer as a proposal and thought: nah, I’d prefer to keep both my kidneys. Which means it’s...

Stick with the knitting. No – it’s not an expression I was familiar with either. Let me explain why it’s a good one. I was listening to a podcast recently with Dame Mary Perkins. She was...

Your brand has been failing you, for years. But it’s not your fault. At all. ​It seems so simple on paper. It’s alluring. ​You get a logo, get a website, pull together some words. ​You...

The idea of even thinking about branding and design is daunting enough to make you want to face your fear of sharks. Even though I’m a bit of a rare unicorn because all I think about is branding and...

You know the saying, the only constant in life is change. It’s the same thing with your business. Every day that you show up in your business, it evolves. Day by day, you’re growing it. That’s...

A business owner can always tell when their branding feels a little off. It’s the sixth sense that comes with being a business owner, even if you’re not a brand professional.  In my...

We all have a friend who tells us the story of that horrible date. It starts with Mr. Nice Guy incessantly telling her how much of a ‘nice guy’ he is. And it ends with him being rude to the...

The first rule to building a thriving brand is investing in the right people and the right resources.  In the past, I struggled to invest in myself or my business. I didn’t want to spend large...