Tag: brand

Because everyone loves cake. You know that saying ‘have your cake and eat it’? It’s always irked me. I’ve seen it in the world of branding people talk about not being able to do it all, have...

I’m often asked the question: How do you have such an insatiable appetite for watching Chris Do on YouTube, run a successful, global brand agency AND still have time to, you know, have a life?!?...

Want clients to come back again and again? Telling their friends all about how great you are? Doing the selling FOR you? Ferocious nods all round, right? Simply put, if you give people a great,...

Everyone wants to be in the spotlight, the leading lady, the hero?  Who wouldn’t want to line up against the Hallie’s, Gwenyth’s and Olivia’s of our time? Right? Me – that’s who, no...

Close your eyes. You’ve time travelled. It’s 3 June 2021. What’s your business like? Are you booked fully with a waitlist of clients? Have you been features in Forbes? Are you at the top of your...

A little bit of Mary Popping mentality helps your brand grow.  Imagine this: You come across a great new company on Instagram, some fabulous purses and bags that you NEED in your life. All of...

So we blew apart the misconception that brand is your branding. Out of the park, and into next week. This difference is more than just words. Your brand is a core business tool, and the ‘secret’...

Your logo’s on your advertising, social media posts, all over your website and in your emails.That’s a big fat tick for branding done right.   Wrong. What you’ve been doing is an amazing...

Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The Double Diamond. It seemed so simple, so pure and...

THE POWER OF SERIES OF CONTRIBUTOR BLOGS BROUGHT TO YOU BY BOX UNWRAPS: THIS WEEK WE HEAR FROM SEAN DOYLE OF CLIVE AGENCY.

We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global and networked economy. Change now happens faster and with less predictability...

So, why does a brand need a personality and what does that actually mean? As part of my 4P’s and CORE IDEA framework, the final instalment covers PERSONALITY.  A brand personality helps a...