brand strategy
The 4P’s. How to build your brand: Purpose. Turn your purpose into your drive
Nov 27, 2018 - by Lauren Jones
So, what’s the purpose of brand purpose and what’s the why behind your business?As part of my 4P’s and CORE IDEA framework, PURPOSE forms the first, all important ‘P’. The purpose of a...
brand strategy
What exactly is the difference between brand and branding?!
Oct 2, 2018 - by Lauren Jones
These often get confused when talking about marketing. Although the words are very similar, the meanings are distinctly different. Here’s the lowdown…
creative business
Your creative business set up check list
Sep 25, 2018 - by Lauren Jones
So – you want to set up your own creative business or head out and freelance!Amazing!The following checklist will guide you through the process of setting up. Everything from legalities to marketing...
brand strategy
Branding can be powerful, even for a power-fool
Sep 18, 2018 - by Lauren Jones
The POWER OF series of contributor blogs brought to you by BOX UNWRAPS: This week we hear from Sikko Baltus of Hub Town City.
brand strategy
What’s in a name…..?
Sep 11, 2018 - by Lauren Jones
I’ve created a helpful worksheet with tips and ideas to get your brainstorming off the ground – you’ll have your name finalised and ready to get it out there in now time!
brand strategy
5 things to avoid when branding your business
Sep 4, 2018 - by Lauren Jones
Whilst brand building can be a confusing and daunting task, approached in the right way and with the right people, you can be up and running in no time, connecting and engaging with your audience and...
