Tag: branding

A recent post grabbed my attention, talking about how oak can create very different feelings, finishes and evoke different aesthetics and emotional responses. Who doesn’t love a bit of emotional...

5 principles redefining how modern brands build trust, loyalty & impact Over the past decade, brand building has been reshaped by cultural upheavals, rapid technological change, economic...

Building a foundation brand that genuinely resonates isn’t about designing a logo and calling it a day. The real question many organisations ask is: How do you create a brand identity that captures...

Brands making the strongest impact today aren’t just selling products – they’re creating experiences that feel authentic from the inside out.  Here’s what’s driving this shift: holistic...

Brand clarity long-stopped being a luxury reserved for global giants or household names. In 2026, it’s the difference between leading a movement and getting lost in the noise. High-impact founders...

Brand building in 2026 feels less like chasing trends and more like navigating a living, breathing conversation. For female founders and high-impact leaders, the challenge is to cut through the noise...

Branding in its entirety – the difference between brand and branding. I get asked this sometimes, “what’s the difference?”, but more often than not, I’m faced with the...

A clear brand is more than a logo or a tagline. It’s the thread that ties your mission, values, and culture together. And it’s your most effective tool for attracting high-skill volunteers who...

Over the years, we have had the pleasure of working with a number of Foundations. Ranging from supporting off-the-beaten-track artists, to visual storytelling for youth organisations, to championing...

Time to go back to basics.Time to bust some myths.Time to outline exactly what brand strategy is. And, importantly – what it means to you – as leaders. Busting the myths:X It’s not...

THE RISE OF FEMALE FOUNDERS: EMPOWERING CHANGE AND RESHAPING BRANDS We are witnessing a remarkable transformation in the organisational landscape, as a surge of female founders has emerged, bringing...

I found this little gem whilst I was having a clear out in my studio – nothing beats a lick of paint and a decluttering. 10 years ago I was studying for my masters degree in brand strategy. For...