brand strategy
Brand Strategy Basics
Nov 6, 2023 - by Lauren Jones
Time to go back to basics.Time to bust some myths.Time to outline exactly what brand strategy is. And, importantly – what it means to you – as leaders. Busting the myths:X It’s not...
brand management - brand strategy - Business - creative business
The Rise of Female Founders
Oct 25, 2023 - by Lauren Jones
THE RISE OF FEMALE FOUNDERS: EMPOWERING CHANGE AND RESHAPING BRANDS We are witnessing a remarkable transformation in the organisational landscape, as a surge of female founders has emerged, bringing...
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The changemakers mindset
Oct 19, 2023 - by Lauren Jones
I found this little gem whilst I was having a clear out in my studio – nothing beats a lick of paint and a decluttering. 10 years ago I was studying for my masters degree in brand strategy. For...
brand management - brand strategy - Design
Design is change
Sep 13, 2023 - by Lauren Jones
Never too far from a good brand and design book, I was going through Marty Neumeier’s The Designful Company and saw this statement: Change is power. Design is change. Whilst some of us...
brand strategy - creative business - Design
Let’s talk rust
Sep 4, 2023 - by Lauren Jones
This weekend, I spend many hours doing what I love to do – pottering around the house, renovating and building stuff. My project (well, one of) this time was to restore a pair of 1950’s...
brand strategy
Revenue Follows Resonance
Jul 24, 2023 - by Lauren Jones
I was recently speaking with some fellow brand geeks about all the things and I said that there are two types of business builders - 1. Those building a business, and 2. Those building a brand.
brand strategy
Inspiration from Rick Rubin
Jul 6, 2023 - by Lauren Jones
These past few months has meant a lot of travelling for work. What comes with that apart from more stamps in the passport, it static time. On a plane. On a train. In a wait room. In a car. Wherever.
brand strategy
The importance of finding your flock.
May 26, 2023 - by Lauren Jones
Several years ago, I was sitting in my little flat in Surrey, feeling quite out of place. Dr Sharon Blackie writes about this in her book If Women Rose Rooted “my feet literally felt like they...
brand strategy
Grieving is part of the growing process
May 19, 2023 - by Lauren Jones
Grieving is part of the growing process. The art of letting go, grieving what’s been and allowing space for what’s to come is not the easiest. I’ve talked a lot about this lately – the...
brand strategy
Different or Great – Which is best?
May 12, 2023 - by Lauren Jones
Different or Great – Which is best? Let’s consider walking down your average high street / main street. What do you see? If it’s anything like my town, it’s not short of a...
brand strategy
Scream at your audience.
Apr 22, 2023 - by Lauren Jones
What happened to all that hard work, that value, those insights?? Not much it turns out. The reason you maybe struggling to get through to anyone is that you’re so busy putting stuff out,...
brand strategy
Jargon busting and Beyonce.
Apr 18, 2023 - by Lauren Jones
Creativity vs innovation vs disruption vs authenticity Am I the only one that gets jargon fatigue? *flash warning* – this is an (my) opinion piece and comes from my own experience – I’m...