brand strategy
The power of saying no
Mar 13, 2023 - by Lauren Jones
The power of saying no How many times in a day do you say yes? How often do you say no? Think about it – as a woman, mother, wife, leader. Think about WHAT we say yes to and no to. Are there...
brand strategy
Modernist principles in brand thinking.
Mar 6, 2023 - by Lauren Jones
What many of you might not know about me is I actually started out as a furniture and product designer-maker – I was that student always covered in saw dust, oil smears and mucky overalls. I...
brand strategy
Habitat: Putting values into action.
Dec 28, 2022 - by Lauren Jones
My mother and father moved house recently. The inevitable clearing of all their kids crap from the loft ensued… and I had a lot of crap stored up there… It was a mix of nostalgic trips through the...
brand strategy
You’ve gotta go there to come back…
Dec 19, 2022 - by Lauren Jones
OK – so I know this album came out in 2003. And I listened to it then. A LOT. But I’ve only JUST had a realisation about the title of this great album (no Stereophonics hate messages here,...
brand strategy
Pretty bones
Dec 7, 2022 - by Lauren Jones
Who else loves a renovation show? I recall my first time, back in the 90’s with Home Front – the birth place of Laurence Llewelyn-Bowen and his flouncy sleeves, Dairmuid Gavin’s tight curls...
brand strategy
4 things Brad Pitt taught me about brand strategy.
Dec 1, 2022 - by Lauren Jones
Well, Billy Beane to be more exacting. We watched Moneyball this week, a classic and true story. If you’ve not seen it and you want to learn what zag strategy is all about, time to get hooked up on...
brand strategy
Does it spark joy?
Oct 15, 2022 - by Lauren Jones
A client of mine once told me “you Marie Kondo the sh*t out of branding”… “Does it spark joy?” sprung to mind. Decluttering sprung to mind. Space and clarity sprung to mind. Love or hate...
brand strategy
The project is the process.
Oct 15, 2022 - by Lauren Jones
The project is the process. How many times have I re-read this and thought about it… I can’t tell you. It’s gold. This was shared with me by Ruth Gaviria some time ago – a master of brand...
brand strategy
The ‘F’ Word.
Oct 15, 2022 - by Lauren Jones
Let’s do it. Let’s talk abut the ‘F’ word. No – not that one. No – not face masks, fanny packs or doing the floss. I’m talking about FOCUS. This magical discipline that reaps so...
brand strategy
What this saucepan taught me about brand sustainability.
Sep 16, 2022 - by Lauren Jones
Let me tell you a story. About a saucepan. To be specific, THIS saucepan. Bare with. It may not look like much, but we have a history. Rewind 21 years ago to that tentative fledging of the...
brand strategy
Spanx fail.
Aug 31, 2022 - by Lauren Jones
We’ve all been there. That moment that something goes wrong. And what feels like the whole world is watching. “As I stood up to collect my award (completely unexpectedly I might add), was...
brand strategy
Justin Timberlake made my morning.
Aug 4, 2022 - by Lauren Jones
I’m calling BS on guilty pleasures. I was knee-deep in a Justin Timberlake retrospective this morning when some lyrics from one song in particular smacked me right between the eyes. I had to...