brand strategy
Breaking the mould.
Jul 24, 2022 - by Lauren Jones
What does it mean to you: Being a disruptor brand? A provocateur? An innovator? Sometimes, it can be far simpler – a change of perspective. Last week, a very good friend of mine, Yinka Euwola, said...
brand strategy
Pappas got a brand new bag.
Jul 13, 2022 - by Lauren Jones
Whoop! Whoop! That’s the sound of this release! That’s right, I’ve got something freshly baked, straight out of the oven for ambitious organization leaders and anyone who wants some...
brand strategy
What my big family taught me about branding.
Apr 29, 2022 - by Lauren Jones
I’m one of 4. Growing up, it was fairly organised chaos in our house – my mum constantly on the go looking after us, my brothers ultimately picking on us two (twin) sisters, striving to beat...
brand strategy
Branding – better than therapy?
Apr 11, 2022 - by Lauren Jones
I had a client tell me once that branding her business (with me) was better than therapy. Before you start coming at me – I’m not saying DON’T go to therapy. I’m not saying I AM a...
brand strategy
The Oswald Boateng of brand consultancy
Apr 5, 2022 - by Lauren Jones
Feeling meh about your brand? Haven’t found the right solutions that fits your needs? How to get a banging brand that fits you perfectly, fully tailored, and bespoke to your needs. Who...
brand strategy
Why my stubborn streak is a friggin asset for your business
Mar 28, 2022 - by Lauren Jones
Why my stubborn streak is a friggin asset for your business. And why we need to reframe creative stubbornness… There have been many times with potential clients the delicate art of negotiation and...
brand strategy
Keep your kidneys
Mar 23, 2022 - by Lauren Jones
If you’ve ever enquired about working with a branding agency before, chances are you receive a hefty retainer as a proposal and thought: nah, I’d prefer to keep both my kidneys. Which means it’s...
brand strategy
Stick with the knitting
Mar 15, 2022 - by Lauren Jones
Stick with the knitting. No – it’s not an expression I was familiar with either. Let me explain why it’s a good one. I was listening to a podcast recently with Dame Mary Perkins. She was...
brand strategy
Don’t just stick with what you already have. Fix it. PIMP IT.
Mar 1, 2022 - by Lauren Jones
Your brand has been failing you, for years. But it’s not your fault. At all. It seems so simple on paper. It’s alluring. You get a logo, get a website, pull together some words. You...
brand strategy
I see you.
Jan 12, 2022 - by Lauren Jones
The idea of even thinking about branding and design is daunting enough to make you want to face your fear of sharks. Even though I’m a bit of a rare unicorn because all I think about is branding and...
brand strategy
Blink and it’s grown.
Jan 6, 2022 - by Lauren Jones
You know the saying, the only constant in life is change. It’s the same thing with your business. Every day that you show up in your business, it evolves. Day by day, you’re growing it. That’s...
brand strategy
What to do if your branding feels a little off …
Aug 30, 2021 - by Lauren Jones
A business owner can always tell when their branding feels a little off. It’s the sixth sense that comes with being a business owner, even if you’re not a brand professional. In my...