brand strategy
You want clarity? You’ve got it.
Aug 17, 2020 - by Lauren Jones
I don’t need to tell you that you’re ready to build your brand and be ready for the growth you have dreamed of. That’s why you’re here. You know that with a solid brand strategy you...
brand strategy
Two options when building a brand: hard and easy.
Aug 10, 2020 - by Lauren Jones
You want a beautiful, bold brand. You need a brand that speaks to your audience. So, you decide to throw in the towel on being the business owner and CEO and instead, you’re going to become a brand...
brand strategy
How to have your cake and eat it.
Aug 3, 2020 - by Lauren Jones
Because everyone loves cake. You know that saying ‘have your cake and eat it’? It’s always irked me. I’ve seen it in the world of branding people talk about not being able to do it all, have...
creative business
A peek behind the curtain
Jul 22, 2020 - by Lauren Jones
I’m often asked the question: How do you have such an insatiable appetite for watching Chris Do on YouTube, run a successful, global brand agency AND still have time to, you know, have a life?!?...
brand strategy
4 steps to some serious brand loyalty
Jul 15, 2020 - by Lauren Jones
Want clients to come back again and again? Telling their friends all about how great you are? Doing the selling FOR you? Ferocious nods all round, right? Simply put, if you give people a great,...
creative business
Everyone wants to be the star, right?
Jul 8, 2020 - by Lauren Jones
Everyone wants to be in the spotlight, the leading lady, the hero? Who wouldn’t want to line up against the Hallie’s, Gwenyth’s and Olivia’s of our time? Right? Me – that’s who, no...
brand strategy
Time for your brand to dream…
Jul 1, 2020 - by Lauren Jones
Close your eyes. You’ve time travelled. It’s 3 June 2021. What’s your business like? Are you booked fully with a waitlist of clients? Have you been features in Forbes? Are you at the top of your...
brand strategy
Mary Poppins to the rescue…
Jun 23, 2020 - by Lauren Jones
A little bit of Mary Popping mentality helps your brand grow. Imagine this: You come across a great new company on Instagram, some fabulous purses and bags that you NEED in your life. All of...
brand strategy
Where the Magic Happens
Jun 16, 2020 - by Lauren Jones
So we blew apart the misconception that brand is your branding. Out of the park, and into next week. This difference is more than just words. Your brand is a core business tool, and the ‘secret’...
brand strategy
Busting a myth
Jun 9, 2020 - by Lauren Jones
Your logo’s on your advertising, social media posts, all over your website and in your emails.That’s a big fat tick for branding done right. Wrong. What you’ve been doing is an amazing...
Business - Food for thought
How do you COVID?
Apr 7, 2020 - by Lauren Jones
No doubt, these times are tough, challenging, causing a great deal of reflection, evaluation and opportunity to make changes – in life, in our homes, in our work: Monumental shifts, iterative...
Design
BOX FEATURED IN *FORBES* How to create a killer company logo that truly reflects your brand
Mar 5, 2019 - by Lauren Jones
I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business' identity and what it represents. Specifically how smaller businesses can be more agile,...