brand strategy
How growing a brand is a lot like having an allotment
Jan 29, 2019 - by Lauren Jones
One day with my knees in the mud: all the items needed to build and grow an allotment are just what you need to build and maintain a brand – metaphorically speaking! Here’s what I mean…
brand management
Why is brand consistency so important? 5 reasons why brand guidelines are useful
Jan 22, 2019 - by Lauren Jones
A successful brand helps to communicate what your core product is, what sets you aside from your competition and should be applied consistently across everything you do. This is where guidelines...
brand strategy
How to build resilience in your brand in times of change
Jan 8, 2019 - by Lauren Jones
We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global and networked economy. Change now happens faster and with less predictability...
Design
What are Brand Board, style guides and guidelines and why do I need them?
Oct 23, 2018 - by Lauren Jones
We know that the lifeblood of the business (besides copious amounts of coffee, sweat and tears) is the strength of your brand.And the beauty and difficulty with this is that this never sits still –...
brand strategy
What exactly is the difference between brand and branding?!
Oct 2, 2018 - by Lauren Jones
These often get confused when talking about marketing. Although the words are very similar, the meanings are distinctly different. Here’s the lowdown…