Tag: business

Building a foundation brand that genuinely resonates isn’t about designing a logo and calling it a day. The real question many organisations ask is: How do you create a brand identity that captures...

Brand clarity long-stopped being a luxury reserved for global giants or household names. In 2026, it’s the difference between leading a movement and getting lost in the noise. High-impact founders...

Brand building in 2026 feels less like chasing trends and more like navigating a living, breathing conversation. For female founders and high-impact leaders, the challenge is to cut through the noise...

Changing the world – sounds grand, doesn’t it?People changing the world are normal people with an idea, a vision, who took action. Behind every impactful organisation lies the story of a...

I found this little gem whilst I was having a clear out in my studio – nothing beats a lick of paint and a decluttering. 10 years ago I was studying for my masters degree in brand strategy. For...

I was recently speaking with some fellow brand geeks about all the things and I said that there are two types of business builders - 1. Those building a business, and 2. Those building a brand.

These past few months has meant a lot of travelling for work. What comes with that apart from more stamps in the passport, it static time. On a plane. On a train. In a wait room. In a car. Wherever.

Several years ago, I was sitting in my little flat in Surrey, feeling quite out of place. Dr Sharon Blackie writes about this in her book If Women Rose Rooted “my feet literally felt like they...

Grieving is part of the growing process. The art of letting go, grieving what’s been and allowing space for what’s to come is not the easiest. I’ve talked a lot about this lately – the...

Different or Great – Which is best? Let’s consider walking down your average high street / main street. What do you see? If it’s anything like my town, it’s not short of a...

What happened to all that hard work, that value, those insights?? Not much it turns out. The reason you maybe struggling to get through to anyone is that you’re so busy putting stuff out,...

Creativity vs innovation vs disruption vs authenticity Am I the only one that gets jargon fatigue? *flash warning* – this is an (my) opinion piece and comes from my own experience – I’m...