brand strategy
Two options when building a brand: hard and easy.
Aug 10, 2020 - by Lauren Jones
You want a beautiful, bold brand. You need a brand that speaks to your audience. So, you decide to throw in the towel on being the business owner and CEO and instead, you’re going to become a brand...
creative business
Everyone wants to be the star, right?
Jul 8, 2020 - by Lauren Jones
Everyone wants to be in the spotlight, the leading lady, the hero? Who wouldn’t want to line up against the Hallie’s, Gwenyth’s and Olivia’s of our time? Right? Me – that’s who, no...
Business - Food for thought
How do you COVID?
Apr 7, 2020 - by Lauren Jones
No doubt, these times are tough, challenging, causing a great deal of reflection, evaluation and opportunity to make changes – in life, in our homes, in our work: Monumental shifts, iterative...
brand strategy - creative business - Design
My brand design process and why it works
Jul 30, 2019 - by Lauren Jones
Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The Double Diamond. It seemed so simple, so pure and...
Design
BOX FEATURED IN *FORBES* How to create a killer company logo that truly reflects your brand
Mar 5, 2019 - by Lauren Jones
I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business' identity and what it represents. Specifically how smaller businesses can be more agile,...
