Tag: design

So, why does a brand need a personality and what does that actually mean? As part of my 4P’s and CORE IDEA framework, the final instalment covers PERSONALITY.  A brand personality helps a...

So, what’s the purpose of brand purpose and what’s the why behind your business?As part of my 4P’s and CORE IDEA framework, PURPOSE forms the first, all important ‘P’.  The purpose of a...

We know that the lifeblood of the business (besides copious amounts of coffee, sweat and tears) is the strength of your brand.And the beauty and difficulty with this is that this never sits still –...

Calling all designers!!! We KNOW you’re heard some of these…. When we thought about this, it was difficult to narrow it down to 5, there are too many clichés!

Many of these abbreviations may all seem like industry waffle, but understanding these abbreviations will empower you as a small business owner in understanding common terminologies and make your...

Starting a business is never easy, so much to consider – least of all is ordering branded printed items. If you’re starting out and not sure what you need, see our 5 must have print items for your...

These often get confused when talking about marketing. Although the words are very similar, the meanings are distinctly different. Here’s the lowdown…

Whilst brand building can be a confusing and daunting task, approached in the right way and with the right people, you can be up and running in no time, connecting and engaging with your audience and...