brand strategy
4 things Brad Pitt taught me about brand strategy.
Dec 1, 2022 - by Lauren Jones
Well, Billy Beane to be more exacting. We watched Moneyball this week, a classic and true story. If you’ve not seen it and you want to learn what zag strategy is all about, time to get hooked up on...
brand strategy
Does it spark joy?
Oct 15, 2022 - by Lauren Jones
A client of mine once told me “you Marie Kondo the sh*t out of branding”… “Does it spark joy?” sprung to mind. Decluttering sprung to mind. Space and clarity sprung to mind. Love or hate...
brand strategy
The project is the process.
Oct 15, 2022 - by Lauren Jones
The project is the process. How many times have I re-read this and thought about it… I can’t tell you. It’s gold. This was shared with me by Ruth Gaviria some time ago – a master of brand...
brand strategy
The ‘F’ Word.
Oct 15, 2022 - by Lauren Jones
Let’s do it. Let’s talk abut the ‘F’ word. No – not that one. No – not face masks, fanny packs or doing the floss. I’m talking about FOCUS. This magical discipline that reaps so...
brand strategy
What this saucepan taught me about brand sustainability.
Sep 16, 2022 - by Lauren Jones
Let me tell you a story. About a saucepan. To be specific, THIS saucepan. Bare with. It may not look like much, but we have a history. Rewind 21 years ago to that tentative fledging of the...
brand strategy
Spanx fail.
Aug 31, 2022 - by Lauren Jones
We’ve all been there. That moment that something goes wrong. And what feels like the whole world is watching. “As I stood up to collect my award (completely unexpectedly I might add), was...
brand strategy
Justin Timberlake made my morning.
Aug 4, 2022 - by Lauren Jones
I’m calling BS on guilty pleasures. I was knee-deep in a Justin Timberlake retrospective this morning when some lyrics from one song in particular smacked me right between the eyes. I had to...
brand strategy
Breaking the mould.
Jul 24, 2022 - by Lauren Jones
What does it mean to you: Being a disruptor brand? A provocateur? An innovator? Sometimes, it can be far simpler – a change of perspective. Last week, a very good friend of mine, Yinka Euwola, said...
brand strategy
The Oswald Boateng of brand consultancy
Apr 5, 2022 - by Lauren Jones
Feeling meh about your brand? Haven’t found the right solutions that fits your needs? How to get a banging brand that fits you perfectly, fully tailored, and bespoke to your needs. Who...
brand strategy
Why my stubborn streak is a friggin asset for your business
Mar 28, 2022 - by Lauren Jones
Why my stubborn streak is a friggin asset for your business. And why we need to reframe creative stubbornness… There have been many times with potential clients the delicate art of negotiation and...
brand strategy
What to do if your branding feels a little off …
Aug 30, 2021 - by Lauren Jones
A business owner can always tell when their branding feels a little off. It’s the sixth sense that comes with being a business owner, even if you’re not a brand professional. In my...
brand strategy
Why values are so friggin valuable
Aug 24, 2021 - by Lauren Jones
We all have a friend who tells us the story of that horrible date. It starts with Mr. Nice Guy incessantly telling her how much of a ‘nice guy’ he is. And it ends with him being rude to the...
