brand strategy
You want clarity? You’ve got it.
Aug 17, 2020 - by Lauren Jones
I don’t need to tell you that you’re ready to build your brand and be ready for the growth you have dreamed of. That’s why you’re here. You know that with a solid brand strategy you...
Design
BOX FEATURED IN *FORBES* How to create a killer company logo that truly reflects your brand
Mar 5, 2019 - by Lauren Jones
I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business' identity and what it represents. Specifically how smaller businesses can be more agile,...
brand strategy
How to build resilience in your brand in times of change
Jan 8, 2019 - by Lauren Jones
We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global and networked economy. Change now happens faster and with less predictability...
brand strategy
The 4P’s. How to build your brand: Personality. Turn your personality into your creative briefs.
Dec 18, 2018 - by Lauren Jones
So, why does a brand need a personality and what does that actually mean? As part of my 4P’s and CORE IDEA framework, the final instalment covers PERSONALITY. A brand personality helps a...
brand strategy
Branding can be powerful, even for a power-fool
Sep 18, 2018 - by Lauren Jones
The POWER OF series of contributor blogs brought to you by BOX UNWRAPS: This week we hear from Sikko Baltus of Hub Town City.
brand strategy
5 things to avoid when branding your business
Sep 4, 2018 - by Lauren Jones
Whilst brand building can be a confusing and daunting task, approached in the right way and with the right people, you can be up and running in no time, connecting and engaging with your audience and...
