Business - Food for thought
How do you COVID?
Apr 7, 2020 - by Lauren Jones
No doubt, these times are tough, challenging, causing a great deal of reflection, evaluation and opportunity to make changes – in life, in our homes, in our work: Monumental shifts, iterative...
brand strategy
The 4P’s. How to build your brand: Point of Difference. Turn POD into your USP
Dec 4, 2018 - by Lauren Jones
So, what makes you unique? What’s your USP and how is your business differentiated?As part of my 4P’s and CORE IDEA framework, POINT OF DIFFERENCE (PoD) forms the second ‘P’. Your point...
