Tag: Vision

If you’ve ever enquired about working with a branding agency before, chances are you receive a hefty retainer as a proposal and thought: nah, I’d prefer to keep both my kidneys. Which means it’s...

Stick with the knitting. No – it’s not an expression I was familiar with either. Let me explain why it’s a good one. I was listening to a podcast recently with Dame Mary Perkins. She was...

Your brand has been failing you, for years. But it’s not your fault. At all. ​It seems so simple on paper. It’s alluring. ​You get a logo, get a website, pull together some words. ​You...

The idea of even thinking about branding and design is daunting enough to make you want to face your fear of sharks. Even though I’m a bit of a rare unicorn because all I think about is branding and...

You know the saying, the only constant in life is change. It’s the same thing with your business. Every day that you show up in your business, it evolves. Day by day, you’re growing it. That’s...

A business owner can always tell when their branding feels a little off. It’s the sixth sense that comes with being a business owner, even if you’re not a brand professional.  In my...

We all have a friend who tells us the story of that horrible date. It starts with Mr. Nice Guy incessantly telling her how much of a ‘nice guy’ he is. And it ends with him being rude to the...

The first rule to building a thriving brand is investing in the right people and the right resources.  In the past, I struggled to invest in myself or my business. I didn’t want to spend large...

Did you know that not all branding projects look the same?  Your business is unique. All businesses are. So the only way to know for sure what your business needs, is to understand where your...

Did you know that not all branding projects look the same?  Your business is unique. All businesses are. So the only way to know for sure what your business needs, is to understand where your...

I don’t have to tell you that when it comes to being a business owner, you end up wearing all the hats. And the scarfs, and the accessories. It feels like the entire weight of your business success...

As a purpose-driven business, there’s an unspoken rule when it comes to branding. Our purpose is our brand. We have a damn good reason why we get up in the morning and that’s our purpose. You...