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BRAND STRATEGY

The unspoken rule of purpose-led business branding

Jun 29, 2021 - by Lauren Jones
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As a purpose-driven business, there’s an unspoken rule when it comes to branding.

Our purpose is our brand.

We have a damn good reason why we get up in the morning and that’s our purpose. You can’t fake that stuff.

And because it’s so big and all encompassing, it can feel like it’s enough.

But your purpose needs a vehicle.

If your purpose is the driver, then branding is the vehicle.

Branding and design translates your purpose into something people can see and feel and buy into.

And without the vehicle, it’s kind of like your purpose is hitchhiking. Thumbs up at the side of the road, backpack on, hoping someone will pick them up.

When you get the right branding and design, there’s no waiting around for your ride.

You’re using everything you’ve got to make it happen.

Because honestly, your purpose is demanding. It wants to make it big time.

So stop waiting on the side of the road with DIY projects and cheap design, and get you a brand to drive your business off into the success sunset.

You’re not too small. Your work matters. No matter your size, market, industry or business.

You’re ready to take control of your purpose-led business and build that forward momentum. It all starts with your brand.

Click here to book a discovery call today >>

Lauren 🌱