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brand management – Brand story – brand strategy
Emotional Oak
A recent post grabbed my attention, talking about how oak can create very different feelings, finishes and evoke different aesthetics and emotional responses. Who doesn’t love a bit of emotional…
brand strategy – Business – female founders – Food for thought
The future of branding belongs to feminine energy
5 principles redefining how modern brands build trust, loyalty & impact Over the past decade, brand building has been reshaped by cultural upheavals, rapid technological change, economic…
brand strategy – Social Impact
What makes a foundation Brand stand out? Practical insights for social impact leaders
Building a foundation brand that genuinely resonates isn’t about designing a logo and calling it a day. The real question many organisations ask is: How do you create a brand identity that captures…
brand strategy – Business – how to
Holistic branding for female founders
Brands making the strongest impact today aren’t just selling products – they’re creating experiences that feel authentic from the inside out. Here’s what’s driving this shift: holistic…
Brand story – brand strategy – Business – female founders
A founder’s guide to leading with confidence
Brand clarity long-stopped being a luxury reserved for global giants or household names. In 2026, it’s the difference between leading a movement and getting lost in the noise. High-impact founders…
Business – female founders – Food for thought
The changing landscape of branding: What founders need to know in 2026
Brand building in 2026 feels less like chasing trends and more like navigating a living, breathing conversation. For female founders and high-impact leaders, the challenge is to cut through the noise…
brand strategy – creative business
What is the difference between brand and branding?
Branding in its entirety – the difference between brand and branding. I get asked this sometimes, “what’s the difference?”, but more often than not, I’m faced with the…
Business – creative business – Social Impact
The power of joining forces: Reflections from Elevate Miami
This October saw the launch of Elevate Cities, starting with Miami. Elevate Miami’s “The Table” event was the inaugural, intimate dinner that saw a curated list of Miami’s…
brand management – brand strategy – Social Impact
How strategic storytelling attracts high-skill volunteers
A clear brand is more than a logo or a tagline. It’s the thread that ties your mission, values, and culture together. And it’s your most effective tool for attracting high-skill volunteers who…
brand strategy – creative business – Food for thought
Consistency in branding – is it dead?
A few weeks ago, at the D&AD Festival, Landor’s Chris Moody brought up an interesting point about brand identity/presence and the ‘role’ of consistency. He claims:…
Uncategorized
The changing face of brand for foundations
Over the years, we have had the pleasure of working with a number of Foundations. Ranging from supporting off-the-beaten-track artists, to visual storytelling for youth organisations, to championing…
Uncategorized
The Day I Received A Question From A Hyena
“What would you do if you took your goals seriously?” That’s how the question went. How did it land? Like a sucker punch. It’s warm, I’m in my downtime on retreat and encouraged to…
