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Business – creative business – Food for thought
Working Like A Woman
I’m currently surrounded by strangers in the tube. Each lost to their own world of games, doom scrolls, what’s app group chat scandals, shared memes.I don’t know these people, and as any well…
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The Missing Piece
When I get asked “Lauren, do I really need a brand strategy? Or can I just launch my website and start selling?” My answer: You positively, absolutely, without a doubt need a brand strategy….
brand management – brand strategy – Business – creative business
Knitters Delight
My grandmother owned a wool shop for nearly 30 years. Needless to say I grew up crafting – all things knitting, sewing, crocheting, dressmaking. It’s in my blood.For a while, at…
brand management – brand strategy
Do you need a brand strategy?
“Lauren, do I really need a brand strategy? Or can I just launch my website and start selling?”I’ve heard this many times before – “I just need a logo and a website”,…
brand strategy – creative business
The need for evolution
I’ve worked in brand strategy for over 10 years, had my own company for nearly 8 of those. Let me tell you how wrong I got my own brand in those early years. My business happened almost by…
brand strategy – Social Impact
Who do you serve?
There are a plethora of choice when it comes to work, that’s why we set out on our own – to have choice, to create a business with intention and that we love. It’s both the privilege…
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Visionary Founders
Changing the world – sounds grand, doesn’t it?People changing the world are normal people with an idea, a vision, who took action. Behind every impactful organisation lies the story of a…
brand strategy – Business – creative business
No Wizard of Oz here
To all my female, control freak, weirdo entrepreneurs – I have a story to share. She gave me a huge insight last week during a workshop, about this very common trait that is a blessing and a…
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Foundations vs Non-profit: what ‘s the difference in their branding needs?
A great example of the nuanced role that brand plays is to look at social impact organisations, in particular at Foundations and those they support/partner with – i.e. grantees, awardees,…
brand strategy – Business – Social Impact
Types of Foundations and the differing demands on brand
Want to see awe-inspiring vision, unfathomable generosity and audacious drive? Look no further than foundations. We’ve worked with several foundations to date. >> Each have been…
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Social Impact Insights
The power in and need for brand consultancy for nonprofits and foundations – a look at some amazing insights from the social impact world. I recently came across a paper by Building Movement…
brand strategy
Brand Strategy Basics
Time to go back to basics.Time to bust some myths.Time to outline exactly what brand strategy is. And, importantly – what it means to you – as leaders. Busting the myths:X It’s not…