BLOG
brand strategy
Scream at your audience.
What happened to all that hard work, that value, those insights?? Not much it turns out. The reason you maybe struggling to get through to anyone is that you’re so busy putting stuff out,…
brand strategy
Jargon busting and Beyonce.
Creativity vs innovation vs disruption vs authenticity Am I the only one that gets jargon fatigue? *flash warning* – this is an (my) opinion piece and comes from my own experience – I’m…
brand strategy
The power of saying no
The power of saying no How many times in a day do you say yes? How often do you say no? Think about it – as a woman, mother, wife, leader. Think about WHAT we say yes to and no to. Are there…
brand strategy
Modernist principles in brand thinking.
What many of you might not know about me is I actually started out as a furniture and product designer-maker – I was that student always covered in saw dust, oil smears and mucky overalls. I…
brand strategy
Habitat: Putting values into action.
My mother and father moved house recently. The inevitable clearing of all their kids crap from the loft ensued… and I had a lot of crap stored up there… It was a mix of nostalgic trips through the…
brand strategy
You’ve gotta go there to come back…
OK – so I know this album came out in 2003. And I listened to it then. A LOT. But I’ve only JUST had a realisation about the title of this great album (no Stereophonics hate messages here,…
brand strategy
Pretty bones
Who else loves a renovation show? I recall my first time, back in the 90’s with Home Front – the birth place of Laurence Llewelyn-Bowen and his flouncy sleeves, Dairmuid Gavin’s tight curls…
brand strategy
4 things Brad Pitt taught me about brand strategy.
Well, Billy Beane to be more exacting. We watched Moneyball this week, a classic and true story. If you’ve not seen it and you want to learn what zag strategy is all about, time to get hooked up on…
brand strategy
Does it spark joy?
A client of mine once told me “you Marie Kondo the sh*t out of branding”… “Does it spark joy?” sprung to mind. Decluttering sprung to mind. Space and clarity sprung to mind. Love or hate…
brand strategy
The project is the process.
The project is the process. How many times have I re-read this and thought about it… I can’t tell you. It’s gold. This was shared with me by Ruth Gaviria some time ago – a master of brand…
brand strategy
The ‘F’ Word.
Let’s do it. Let’s talk abut the ‘F’ word. No – not that one. No – not face masks, fanny packs or doing the floss. I’m talking about FOCUS. This magical discipline that reaps so…
brand strategy
What this saucepan taught me about brand sustainability.
Let me tell you a story. About a saucepan. To be specific, THIS saucepan. Bare with. It may not look like much, but we have a history. Rewind 21 years ago to that tentative fledging of the…