NEST
Equity and economic inclusion,
through craft
WHAT WE DID TOGETHER
Brand consultancy
Brand guidelines
Brand identity refresh
Voice and copy
VISION
This beautiful organisation supports the responsible growth and creative engagement of the artisan and maker economy.
With a vision to build a world with greater gender equity and economic inclusion. Inspired by the massive potential of craft-based microentrepreneurs to drive financial and social impact within their communities, they support with retail supply change, education and policies to create fair practices across the board.
We worked with the Founder, Rebecca van Bergen, and her incredible team to address ways to articulate their growing programmatic support and offerings. We created language for all stakeholders to ensure clarity and concision for their communications, including a toolkit for hosting a cocktail party with stakeholders to launch!
We also worked on refreshes to the identity to support their visual storytelling – bringing in textural elements and graphics forms that identified with their beneficiaries, their work and diversity of skills, materials, ethnicities and impact.
