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Grounding the feminine branding ‘argument’ part 1

Grounding the feminine branding ‘argument’ part 1

Grounding the feminine branding ‘argument’ part 1

An invitation to a new way of seeing, for the sceptics.

Recent Articles

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The future of branding belongs to feminine energy

What makes a foundation Brand stand out? Practical insights for social impact leaders

Holistic branding for female founders

A founder’s guide to leading with confidence

The changing landscape of branding: What founders need to know in 2026

What is the difference between brand and branding?

The power of joining forces: Reflections from Elevate Miami

How strategic storytelling attracts high-skill volunteers

Consistency in branding - is it dead?

The changing face of brand for foundations

The Day I Received A Question From A Hyena

Working Like A Woman

The Missing Piece

Knitters Delight

Do you need a brand strategy?

The need for evolution

Who do you serve?

Visionary Founders

No Wizard of Oz here

Foundations vs Non-profit: what ‘s the difference in their branding needs?

Types of Foundations and the differing demands on brand

Social Impact Insights

Brand Strategy Basics

The Rise of Female Founders

The changemakers mindset

Origins of branding: dispelling the capitalist view

What makes a great logo?

Is brand and design all "fluff and nonsense"?

Design is change

Let's talk rust

Revenue Follows Resonance

Inspiration from Rick Rubin

The importance of finding your flock

Grieving is part of the growing process

Different or Great - Which is best?

Scream at your audience

Jargon busting and Beyonce

The power of saying no

Modernist principles in brand thinking

Habitat: Putting values into action

You’ve gotta go there to come back...

Pretty bones

4 things Brad Pitt taught me about brand strategy

Does it spark joy?

The project is the process

The ‘F’ Word

What this saucepan taught me about brand sustainability

Spanx fail

Justin Timberlake made my morning

Breaking the mould

Pappas got a brand new bag

What my big family taught me about branding

Branding - better than therapy?

The Oswald Boateng of brand consultancy

Why my stubborn streak is a friggin asset for your business

Keep your kidneys

Stick with the knitting

Don't just stick with what you already have. Fix it. PIMP IT.

I see you

Blink and it’s grown

Why values are so friggin valuable

I struggled with this too

Solutions as unique as you

Refresh or rebrand?

Consider us your brain trust

The unspoken rule of purpose-led business branding

Kill it to grow it

It's time to decide

How having someone kick your ass can be your tipping point for success

Getting to your tipping point for success

Mary Poppins to the rescue...

Where the Magic Happens

Busting a myth

Top tips for a good designer or strategist-client relationship

5 Brand Lessons we can all learn from Jonathan Van Ness

BOX FEATURED IN *FORBES* How to create a killer company logo that truly reflects your brand

London Design Festival Special: 6 things London teaches us about design

Listen to some great brand building tips