SPRIMONT HEALTH
Championing better health for women
SPRIMONT HEALTH
Championing better health for women
WHAT WE DID TOGETHER
Brand strategy
Brand guidelines
Brand voice
Brand application and materials
Brand identity
Messaging and copywriting
Website
Social media assets
Sprimont Health is supporting women across Florida and the US through their health journey, helping them gain control as they navigate complex and broken systems.
Operating as the bridging gap between the healthcare system and patients, they offer compassionate guidance and advocacy.
It’s needed now more than ever.
Working with the Founder Louise Sprimont, we created a vibrant, professional and beautiful brand ready for launch that spoke across her audience base from patients, to partners, to healthcare providers and practitioners.
THE CHALLENGE
Simplifying the complex
The US healthcare system is notoriously complex and calls for equally complex and nuanced solutions. Many women operate in survival mode, especially when it comes to their health. The challenge was in reconciling these two needs, and to create a brand story and position with clarity, confidence and warmth that conveyed professionalism, credibility and heart from the beginning. Like many new brand launches from founders with extensive experience, it needed to demonstrate and communicate the breadth and diversity of expertise the founder, Louise Sprimont, brings to the work and has accumulated over the years in the industry. This was not starting from a standing start. We wanted Louise to launch with a compassionate, holistic and credible identity and message – whilst being bold enough to stand out, and demanding to be seen.
THE CHALLENGE
Simplifying the complex
The US healthcare system is notoriously complex and calls for equally complex and nuanced solutions. Many women operate in survival mode, especially when it comes to their health. The challenge was in reconciling these two needs, and to create a brand story and position with clarity, confidence and warmth that conveyed professionalism, credibility and heart from the beginning. Like many new brand launches from founders with extensive experience, it needed to demonstrate and communicate the breadth and diversity of expertise the founder, Louise Sprimont, brings to the work and has accumulated over the years in the industry. This was not starting from a standing start. We wanted Louise to launch with a compassionate, holistic and credible identity and message – whilst being bold enough to stand out, and demanding to be seen.
THE RESEARCH
Layered, adapatable, individual
We started with the founder, her closest past healthcare colleagues, healthcare practitioners and one of her clients, meeting with them to discuss the broader industry status and inner workings, and Louise as an individual. This allowed us to get a full picture of the need and what Louise is uniquely bringing to solve the issues. Louise’s heart, warmth and genuine drive to support women through their health journey sit at the core of the brand – with her own experiences resulting in the business she wanted to create. And she is not alone. We learned of the void in awareness, service levels and support between the patient and the system, which only exacerbates women’s position (often as primary caregiver across the family and generations) of overwhelm and exhaustion. And each case is highly personal, contextual and nuanced. We deeply understood the need to be layered, adaptable and communicate the journey of the individual – far from a cookie-cutter approach!
THE RESEARCH
Layered, adapatable, individual
We started with the founder, her closest past healthcare colleagues, healthcare practitioners and one of her clients, meeting with them to discuss the broader industry status and inner workings, and Louise as an individual. This allowed us to get a full picture of the need and what Louise is uniquely bringing to solve the issues. Louise’s heart, warmth and genuine drive to support women through their health journey sit at the core of the brand – with her own experiences resulting in the business she wanted to create. And she is not alone. We learned of the void in awareness, service levels and support between the patient and the system, which only exacerbates women’s position (often as primary caregiver across the family and generations) of overwhelm and exhaustion. And each case is highly personal, contextual and nuanced. We deeply understood the need to be layered, adaptable and communicate the journey of the individual – far from a cookie-cutter approach!
THE STRATEGY
Connecting the dots
The positioning and purpose of Sprimont Health was immediately clear – to operate as the bridge between patients and the system and the connector of the dots: everything from preparing questions for consultants, exploring options and alternatives in treatments, understanding the insurance landscape, much needed support and keeping patients on track to partnering with healthcare providers in being a much-needed resource and additional support in their work. Each client presents multiple possibilities and solutions, has multiple stakeholders, and often sits across multiple further systems. The brand needed to show Louise’s role in being that guide and connector through it all.
THE STRATEGY
Connecting the dots
The positioning and purpose of Sprimont Health was immediately clear – to operate as the bridge between patients and the system and the connector of the dots: everything from preparing questions for consultants, exploring options and alternatives in treatments, understanding the insurance landscape, much needed support and keeping patients on track to partnering with healthcare providers in being a much-needed resource and additional support in their work. Each client presents multiple possibilities and solutions, has multiple stakeholders, and often sits across multiple further systems. The brand needed to show Louise’s role in being that guide and connector through it all.
THE IDENTITY
The connector
Anchored in the idea of connecting the patient not only to the right care, expertise and support, but also to themselves, their wellbeing and happiness. This was the golden thread that ran throughout the project and became the core identity platform. Curved forms that organically connect soft shapes communicated this connector theme, whilst the blended hues and gradients reflect the changing nature of their journey. All grounded in a vibrant, strong blue that contrasts with the orange pops. The font is round and friendly, and playing with weights allows bringing literal weight to the message where needed. Imagery centres women of all ages and stages – mothers, mid-life, and children of ageing parents. With the voice, we added depth and warmth whilst keeping just the right amount of honesty to the situation they find themselves in. The aim was to lean into positive action and support over blame and focus on the state of the system. It’s conversational, accessible and easy to grasp – an invitation to reach out for the support that’s so hard to ask for.
THE IDENTITY
The connector
Anchored in the idea of connecting the patient not only to the right care, expertise and support, but also to themselves, their wellbeing and happiness. This was the golden thread that ran throughout the project and became the core identity platform. Curved forms that organically connect soft shapes communicated this connector theme, whilst the blended hues and gradients reflect the changing nature of their journey. All grounded in a vibrant, strong blue that contrasts with the orange pops. The font is round and friendly, and playing with weights allows bringing literal weight to the message where needed. Imagery centres women of all ages and stages – mothers, mid-life, and children of ageing parents. With the voice, we added depth and warmth whilst keeping just the right amount of honesty to the situation they find themselves in. The aim was to lean into positive action and support over blame and focus on the state of the system. It’s conversational, accessible and easy to grasp – an invitation to reach out for the support that’s so hard to ask for.
THE IMPACT
Launch with confidence, purpose and structure
Taking a vision and a dream and making it a reality is difficult. Louise came to us for support, similar to the women coming to her, facing the unknown and not knowing where to start. Partnering with Louise was a delight, a real collaboration to build her vision. A large piece of the work, and something we are proud of, is equipping our clients with the structure, tools and organisation they need to hit the ground running. For Louise, it has also articulated and solidified her purpose and narrative, giving her not only the cohesive tools and assets to communicate consistently and beautifully, but also the language and offers full of value and understanding. There’s a levity and beauty that is appreciated by Louise in a space that is often clinical and cold. We can’t wait to see this brand serve women across Florida and beyond, transforming their healthcare journey and experience.
THE IMPACT
Launch with confidence, purpose and structure
Taking a vision and a dream and making it a reality is difficult. Louise came to us for support, similar to the women coming to her, facing the unknown and not knowing where to start. Partnering with Louise was a delight, a real collaboration to build her vision. A large piece of the work, and something we are proud of, is equipping our clients with the structure, tools and organisation they need to hit the ground running. For Louise, it has also articulated and solidified her purpose and narrative, giving her not only the cohesive tools and assets to communicate consistently and beautifully, but also the language and offers full of value and understanding. There’s a levity and beauty that is appreciated by Louise in a space that is often clinical and cold. We can’t wait to see this brand serve women across Florida and beyond, transforming their healthcare journey and experience.
“When the guidelines came, I couldn’t even believe this was my company. I felt like you captured things that I didn’t even know needed to be captured – it was so thorough and beautiful. Honestly, it exceeded my expectations – it shocked me!
It’s set me up for launching with purpose, and also structure that I didn’t have. I’m so grateful.”
“When the guidelines came, I couldn’t even believe this was my company. I felt like you captured things that I didn’t even know needed to be captured – it was so thorough and beautiful. Honestly, it exceeded my expectations – it shocked me! It’s set me up for launching with purpose, and also structure that I didn’t have. I’m so grateful.”
Louise Sprimont
Founder